The Freedom Framework

The game-changing programme for heart led business owners who are ready to scale to 6 figures & enjoy more flexible freedom…without spending wasted time behind the scenes on admin & processes

Right now you know you need support to scale your business but you’re feeling frustrated looking at all the options and if your honest you don’t really know exactly what it is you need so it makes it tricky to ask for help or if you have a VA right now you’re thinking it’s easier/quicker to just do it yourself.

But how amazing would it be to free up all that time, knowing you didn’t HAVE to be doing ALL things and could trust your support to just get on with things in the ways you like, without having to keep asking or showing them? 

The Freedom Framework isn’t just about building a team or hiring a VA though - we go SO much deeper into optimising each core area of your business so you can shine in your zone of genius…and make more money at the same time.

Imagine a world where you..

🥰 wake up, ready to jump out of bed rather than feeling overwhelmed at everything on your To Do list

🥰 earn a REAL income that exceeds what you would earn in an employed role

🥰 can do the school run without rushing back to do admin or meet with clients

🥰 take a proper holiday without checking your inbox

It’s time to treat your biz as a real business not a side hustle…because that’s exactly what it is and you didn’t set it up to give yourself more jobs than the corporate role you don’t want to be stuck in. 

The Freedom Framework is for you if…

>> You have a great offer and clients, but your systems are holding you back from scaling. 

>> You're spending too much time and energy on behind-the-scenes tasks, leaving you exhausted and stuck, meaning you’re not supporting your clients in the ways you’d like. 

>> To the outside world it looks like you have it all together, but in reality you’re constantly looking for the silver bullet to fast track your success.

The Freedom Framework is a game-changing container where we support you to streamline your systems, free up your time to grow your business with ease and have more confidence to show up in the ways you want. It’s a safe space to ask ALL the questions and get support you actually need to finally break through and scale effortlessly.


You’ll discover how to optimise all of the core areas within your business from an operational perspective to ensure you have solid foundations to support your growth - you CAN have more money, more time and more freedom.

The Freedom Framework consists of the 5 pillars you need to fast track your business with ease:

📎 Boss Your Admin

Imagine no longer being bogged down by endless emails and admin tasks, giving you more time to focus on what you love - growing your business and helping your clients. We’ll show you how to  streamline your admin processes and create a back office structure that keeps you out of your inbox so you can spend more time in your zone of genius. 

💰 Fun & Fearless Finance

How good would it feel to wake up and see that money has landed in your account without the consistent back and forth of chasing client invoices or payments. And the best bit - they are your dream client. Your dream client wants to pay you so let’s make that easy for that to happen.

🥂 Successful Business Owner

It may sound obvious that you want to be successful but YOU are the golden goose. No-one can do what you do. Which means you need to set yourself up for success - we need to put you first. Mindset is the biggest step in your journey and it is always uplevelling. You need a daily routine that works for you - not the employee that you used to be. You are the CEO now - let your business work for you, so you get to integrate it into your life…not the other way around!

🪄 Make Marketing Magic

You do not need a Social Media VA - not yet! What you need are your systems and processes to be efficient so that you can talk directly to your dream client - then (and here’s the best bit) - when you are ready to bring in a team member to support you, we’ll show you how to bring the right person in plus everything will be in place for them to hit the ground running and you will see a return on your investment with them even faster.

💁‍♀️ Master Your Client Experience

What would it be like to hear your dream clients say “working with you is so easy”? This is an often forgotten area of the business because it is your zone of genius. You do it your way and we’re not here to change how you work with your clients. But I bet we can find ways to optimise things and make it even smoother. Your onboarding process will be so slick that clients are wowed before you even do your thing. But can you imagine a world where you don’t need to be sending constant onboarding instructions? It IS possible - and it then means you can use that time to work with even more people to make the impact that you truly want.

Getting Started - Your 1:1 Kickstarter Session!

In just 60 minutes, we’ll uncover the root causes of your overwhelm and create a customised action plan specifically tailored to your goals and business.

I can instantly see what you need and provide recommendations with a prioritised step by step action plan and roadmap so you (or your team) know exactly what to focus on and when, dependent on YOUR personal growth goals

The power is in the brain dump
— Danielle Hansen | Pretty Practical Business

You have so much in your head and I know that there are nights that you cannot switch your brain off, worrying that you will forget to send that email, update that web page or get back to someone.

In our first transformative session together, we download everything that is currently whirring round your mind - including all the awesome information that you currently retain so we can create the headspace space for you to breathe. 

You’ll come away from this kick-off session with a clear (and prioritised) action plan and shift any niggling worries so you can feel confident in the resources you need to grow  and strengthen your business

PLUS you’ll now be able to…

  • sleep at night without your brain going at 100 miles an hour

  • Confidently know that  your team can execute your plans in the way you want without you having to check in all the time

  • make more money and flow into your bank account with ease

  • give you back vital hours in your day so that you can do all the things you want outside your business without feeling guilty 

  • have more time in your diary to work ON your business tapping into all your growth ideas and plans

Time and space breeds creativity - the fundamentals factors needed for business growth

After your 1:1 Kickstarter Session, you have access to our private Slack group where you get to ask ANY question whether it’s specifically about a system, process or next action step. There is no more getting tangled in a web of tasks that feel overwhelming. 

And the most valuable bit…

The Freedom Framework holds you accountable to get shit done… the stuff you actually need to get done rather than just being busy 

As your mentor, I’ll give you the exact actions you need to take so you can fast track your business growth rather than working with a coach to help you find the answers within yourself. 

Coaches are great but for this part of the business, I know you just want it DONE!

Freedom Framework

VIP OPTION: Freedom Framework


£125 p/m

£333 p/m

  • 60 minute kick off session to create your action plan and road map aligned to your goals

  • Daily access to me and the team via Slack

  • Members area of resources to increase your levels of success

  • Community of like-minded individuals

  • Accountability to hit your goals

  • 60 minute kick off session to create your action plan and road map aligned to your goals

  • Daily access to me and the team via Slack

  • Members area of resources to increase your levels of success

  • Community of like-minded individuals

  • Accountability to hit your goals

  • Monthly 1:1 calls to create personalised action plans for you (or your team) - worth £485

The Best Results

There’s no such thing as overnight success, but the people you see on social media claiming this have spent time building things behind the scenes…you get to do this in The Freedom Framework so YOU will get to have your “overnight success” in a few months time! 

In just 12 weeks time , you WILL see incredible changes in you, your life and your business…if of course you take the right actions, the tools you will learn and the resources you have instant access to in the programme, will save you SO much more time than if you were to go it alone.

I LOVE working with action takers like you who just want this part of the business sorted so you can shift back into your zone of genius and support your clients in the ways you love to.

No more holding yourself on a plateau because your systems are preventing you from growing.  

Of course, systems and processes are not a silver bullet to success - YOU are. Which is why we need you back in the driving seat of growth rather than your time being sucked up in the wrong things. Bringing in consistency and structure is going to put you at your best every day so you can make more money and help more clients

Imagine this…

  • how would you feel if you had more time to take a walk everyday or even just enjoy the small things?

  • having enough money to pay off any debt or book those luxury holidays

  • living the flexible freedom lifestyle that you left employment for - unapologetically doing the school run, going to the gym during the day, not rushing around constantly

This gets to be your reality when you join the Freedom Framework

  • It’s a proven system that focuses on optimising the five key areas of your business so you can confidently spend time focussing on making money, client delivery and business growth knowing that you don’t have to spend hours caught up in the behind the scenes tasks that drain your time and energy

  • It’s for business owners who have a strong offer and client base but feel stuck unable to grow due to inefficient systems. It’s perfect if you’re spending too much time on back-end tasks and need support in scaling your business without burning out.

  • You will gain more time, more freedom, and a business that works for you, not the other way around. We’ll streamline your operations, improve your client delivery, and help you put systems in place so that you can focus on growing your business, making more money and staying in your zone of genius.

  • In the kick-off session, we identify what’s holding you back so you can scale fast! We "brain dump" all of your ideas, concerns, and tasks out of your head and I put this into a tailored step-by-step action plan specifically aligned to your personal and business goals so you know exactly what to focus on and when to fast track your business success.

  • If you’re not growing as fast as you used to or have started feeling overwhelmed by managing the behind-the-scenes aspects of your business, spending too much time on administrative tasks then this container is for you. You don’t need to spend all your time working to grow your business - efficient systems can give you back your time and energy so you can get back into your zone of genius AND enjoy more time doing the things you love.

  • You will have daily access to me and my expert team via Slack, where you can ask questions, get advice, and receive personalised feedback to keep you moving forward. We want you to achieve your business goals so you won’t get left on your own - this is a hands-on approach to ensure you stay accountable and on track to hit your goals.

  • As a mentor, I provide you with clear actions to take, rather than guiding you to find the answers yourself. I give you the tools and steps to implement in your business to ensure tangible progress.

  • Yes, we have a minimum commitment of 3 months - the Freedom Framework has been designed to give you ALL the tools and resources you need but some things need to tested and integrated to ensure you’re building your business in a way that feels great for you IN just 12 weeks, with the right actions you will see real changes in your business and personal life.

  • From our first session you can expect to have more time, more control, and a more structured business. With consistent action, you’ll see improvements in how your business operates, making it easier for you to make more money and scale with ease. Clients have instantly enjoyed a better work-life balance,  leading to incredible revenue growth, more flexibility and freedom to focus on what truly matters and a business that works for them…and their clients.

  • No more searching in the minefield of Google or YouTube hoping you’ll find the answer! You will never be alone and that is exactly what I am here for. Anytime you feel stuck or overwhelmed, you can drop a question in the Slack group, and I’ll provide guidance and clarity to help you move forward. Accountability is a key part of this process.

  • The Freedom Framework has been used with hundreds of clients. Our tools and resources are proven time and again and have been designed to give you clear results by focusing on operational efficiency. It’s not a one-size-fits-all solution; instead, we tailor the plan to your specific business (and personal!) needs and goals, with the goal of helping you achieve more time, more money, and more freedom.

  • Even if you already have systems in place, the Freedom Framework is designed to optimise and refine them for maximum efficiency. It's common for business owners to have processes that worked in the early stages of their business but aren't scalable or streamlined enough for growth.

    In our 1:1 kick-off session, we audit your current systems, identify gaps, and implement improvements to ensure they fully support your next level of success. Sometimes, small tweaks can make a big difference in freeing up your time, reducing bottlenecks, and improving your client experience.

    No matter where you are, we tailor the framework to meet your unique business needs and growth goals.

  • Click here to complete the application form. You will then receive an email that takes you through the next steps from setting up your payment to booking your onboarding call. You will receive an invitation shortly after to join the Slack community.

  • It’s application only to ensure that we work with individuals who are genuinely ready to commit to their growth and success. You need your offers and services in place to be able to scale and systemise from it. Our support is bespoke to you and your business and understanding where you are in your business journey helps us to ensure the resources are available for you.

    This container is about committing to taking action and radical responsibility to thrive in your business and growth goals. You are the silver bullet!